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Exponea

Bigname helped Infinario, one of the world’s fastest growing software companies in the field of marketing automation and advanced AI data analytics, to rename itself and create a comprehensive visual identity for the new Exponea brand.

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A VISUALITY READY FOR GLOBAL GROWTH VISUAL

Global brand of the digital era

The UK-based Slovak company operates not only out of London and Bratislava. It also opened branches in Prague, Moscow, Edinburgh, and Palo Alto, California, which means a global brand presentation and a clear distinction from competitors. The new, simple, functional identity was designed to work both in communication and the analytical product itself.

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AN ANALYTICAL APPROACH TOWARD AN ANALYTICAL TOOL

The Exponea color spectrum is more than colorful. It consists of twelve colors expertly picked for the most eye-catching, clean & clear data presentation. Exponea's main corporate color is yellow, and it serves fantastically maintaining consistency in analytics tools and communication. 

The devil is not only in the colors – even the selection of fonts was handpicked to ensure good readability. In the area of critical analytical data, the functionality must come first!

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AN E FOR AN EYE

Exponea's "E" became not only a symbol but an actual physical element of the brand. A real-life model is always ready for photo shootings or events.

  • A strong, global-ready visual identity
  • A wide color palette working all through their tools
  • A physical element serving as a striking symbol
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BIG FEATURES:

Sustinable
Branding

Sustinable
Branding

Sustinable
Branding

Sustinable
Branding