Nihozaro

Naming, Branding & Packaging for communication card game

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The Nihozaro game is about building relationships and growing together by answering life’s tough questions about each other. The name Nihozaro comes from the Japanese term Nihon saru, referring to Japanese macaques, known for bathing and cuddling together in hot springs or playfully rolling snowballs—perfectly aligning with the game's concept. Our Nihozaro figure, acting as a mediator between both sides of the conversation, adapts its role in response to each person or situation throughout the game.

brand awareness growth by fifty percent!

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