Kondela
Rebranding that brought 40% more shoppers to the client's e-commerce business across Europe after seeing their new TV campaign.
Test
A name change, extensive cultural and linguistic audit, a new visual identity, dozens of brand apps, a new private-label brand and mascot. All under one roof. Thanks to a complex rebranding from our GoBigname studio, 40% more people expressed a desire to purchase Kondela products on their website after seeing their new TV campaign (compared to the pre-rebranding campaign).
Additionally, the online campaign including the mascot that was created during the rebrand demonstrated a 2X better ROI than the same campaign without the mascot.
.webp)
A new sub-brand
GoBigname also created a new private sub-brand of Tempo Kondela products together with the mother brand. It is the private-label sub-brands that bring our clients significant advantages in e-commerce, such as higher margins, growth support or more effective building of customer relationships with the mother brand.
Within the brand manual, we included a detailed process of product branding design as well as a system for creating Tempo Kondela sub-brand packaging design.
Within the brand manual, we included a detailed process of product branding design as well as a system for creating Tempo Kondela sub-brand packaging design.
