Gentlejam

Rebranding and packaging design for premium jam producer designated for international markets.

Founders
are the
identity

Unique combinations of Gentlejam jams with exclusive alcohol deserve a unique visual identity prepared for world markets. GoBigname® also visually referred to the two founders in the design process through two lines of the brand's new graphic elements. Their combination and enthusiasm for this matter enabled the emergence of a Slovak product that is successful worldwide.

Secret recipe as a part of the packaging

Behind each Gentlejam product is a secret recipe. We placed them on the new packaging in an encoded graphic form. You can see and taste them, but you are not able to replicate them. It is also in this way that we emphasise the uniqueness of Gentlejam products.

After four years of our brand existence, we decided on a complete identity change. I can honestly say that GoBigname® exceeded our expectations. We totally differentiated ourselves visually and now we stand out in the crowd. The new design inspires respect and attracts the attention of both general and professional public. Thank you very much for this cooperation.

Iveta Hrabovská

Author of Gentlejam