Services

Campaigns last a few weeks, logos for years, but names, great names endure forever. A strong verbal identity is a solid platform for building great brands that last generations. It doesn't stop with a company or product; you can further strengthen your brand by defining sub-brands in new categories or fitting them into existing ones in your portfolio.

• Company naming
• Product naming
• Service naming
• Platform naming
• Ingredient naming
• Technology naming
• Pharmaceutical naming

We audit existing names

Do you have some name proposals but do not know how to evaluate them? 
Already have a name that works locally but wants to expand abroad?

There are more than 15 crucial points that can either make your name a success or weaken it if you miss them.

• Is your name positioning the brand?
• Can customers in many different countries pronounce it with ease?
• Do the name’s structure and rhythm have linguistic strengths?
• Are the necessary domains available?

We will prepare an in-depth report with recommendations you can pitch to your management and apply it to make the right decision

We help you manage your names

Do you have a complex brand architecture and struggle to harmonize the rules, if there are any.

Control how your employees, distributors, and partners use your brand names. 

We provide exact rules for:

• Master brand versus sub-brand
• Creating new brand family names
• Creating freestanding names
• Consistent naming procedures
• Co-branding and partner branding

We will develop a naming guideline with examples you can share with your employees, distributors, or partners.

150+ naming projects

Selected companies carrying a name created by GoBigname: 

Ayanza - Exponea - Atida - Noordcode