COMPLETE
DIGITAL
REBRANDING
a name for new technology under pattern protection
The newly coined word Rezztek® is a combination of the word resin, which is part of the material, and a capital Z from Zdeno Chára’s nickname Big Z. The name from GoBigname® workshop semantically and visually promotes the very joining of two Zs into a unique symbol. Customised graphic labelling and reference to Zdeno Chára help Rezztek® sell to those who want better control of the puck and faster and more accurate shots.
Preparation of a brand for the American hockey market
One of the most important tasks for GoBigname® was to prepare the brand’s visuals in a way that would capture the international hockey market and promote it in the US as much as possible. The media base for the Rezztek® symbol are photos of players in action or on the bench.
“GoBigname® not only promised us a good job, but they also kept their word. In the marketing business where agencies often promise the moon but fail to do anything, GoBigname® is a pleasant exception. Thanks to the work of GoBigname®, Rezztek® is already a global brand. We just need to continue making it truly worldwide."
Andrej Dula
CEO and Co-founder of Rezztek
BIG FEATURES:
Name of a patented technology
Unique symbol for brand identification in the media
A comprehensive visual ecosystem for manufacturer and partners
Customised graphic labelling for all brand materials
