Colours are not only important in branding, but also in consumer buying behaviour. 90% of spontaneous buying decisions are based on...
Stand out from "cubicle" organisations and express your corporate culture through your meeting room names. Instead of boring,...
Product image can be shaped not just by communicating it, but also with a brand name. Many entrepreneurs deliberately associate their...
How can you make marketing of your many products more effective? Big brands have found from testing that a common naming nomenclature...
The Chinese market is incredibly tempting for ambitious entrepreneurs and corporations. But not all of them are aware of the many...
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Mirka Pastierová ·
