Stand out from "cubicle" organisations and express your corporate culture through your meeting room names. Instead of boring, hard-to-remember numbers designating your rooms ("Was it 218 or 318?"), meeting somewhere like the Bat Cave would be much easier to picture. And if people from the press are coming to you for a "tour", such a name would be a source of some great stories.
Moo.com prints corporate materials and so their meeting rooms are named after printing colours. Their meetings take place in Magenta, CMYK, White and Yellow.
MOZ loves Star Wars and comic books
Meeting room names:
- Batcave
- Death Star
- Hall of Justice
- Mos Eisley Cantina
- Spider Skull Island
- Thunderdome
Moz’s names for its meeting rooms come from favourite movies and comics. For example, "Death Star" is the space station and superweapon from Star Wars. Another reference to Star Wars is the "Mos Eisley Cantina", the bar located in a pirate town on the planet Tatooine. "Hall of Justice" comes from the fictional world of DC Universe and is located in Metropolis. The funniest name for us is Moz founder and CEO Rand Fishkin’s own title: "The Wizard of Moz".
There can be no better name for the position of Moz CEO than The Wizard of Moz.
Foursquare loves Foursquare
Names of meeting rooms:
- Swarm badge
- Photogenic
- Socialite badge
- Bookworm badge
Foursquare’s rooms are named after the badges that can be won for using the service. The icon badges are visible at the entrances to the rooms.
FourSquare has meeting rooms like their badges. Every room is designed in the style of a particular badge. For example, the Socialite badge has an interior furnished like a nightclub. The Photogenic badge you get from Foursqure for visiting their photo machines is furnished with antique cameras. Great concept, excellent design.
Instagram loves Game of Thrones
Meeting room names:
- Dragonstone
- Dothraki Sea
- King’s Landing
- Riverrun
No explanation is needed for Game of Thrones fans about the inspiration for Instagram’s meeting rooms, as they indicate some of the specific places existing on the fantastic continent of Westeros. If you want to recap the names of these places from the Game of Thrones, please wait for the next part of the series to air. Or, just look at a map of Westeros.
BuzzFeed is LOL
Meeting room names:
- WTF
- LOL
- OMG
- WIN
BuzzFeed has office room names that match the names of their channels: WIN, OMG, WTF ... So we are going to have a meeting at OMG? It may be, LOL.
FaceBook NY is story-based
Meeting room names:
- Sane
- Toxicated
- Appropriate
Every FaceBook HQ conference room has a different imaginative name. They work great in phrases, such as "Let's meet In Toxicated" or "I am in Sane". NY Facebook nicknames are the funniest with "In".
FaceBook in Palo Alto is viral
Meeting room names:
- Charlie bit me!!!
- Series of Tubes
- United Nations of Social Media
- We did not start the Firefox
- Puff, the magic drag-n-drop
The names used at Facebook’s California HQ were elected in a vote by approximately 2000 campus employees. Many titles mix two themes, song titles and computer terms. For example, "We didn't start the firefox" is derived from Billy Joel's hit We Didn’t Start the Fire. Similarly, Puff, the Magic Dragon was a popular 1960s song and the meeting room name "Puff, the magic drag-n-drop" was derived from it. One conference room is called “Charlie bit me!!!”, the name of a cult 2007 YouTube video. Facebook’s International Department is called the United Nations of Social Media. Welcome to Facebook, welcome to the United Nations of Social Media.
Square generates names from its own name
Meeting room names:
- Dam Square
- Heroes Square
- Liberty Square
- Lafayette Square
Square produces a "square" device that turns your mobile phone into a payment terminal. When naming rooms, they logically chose world-famous squares.
Groupon gives freedom to employees
Meeting room names:
- The Fountain from 'Friends'
- Room for Jello
- Executive Playground
- No Diggity
- Unavailable
- Disappointment Beach
- Away Bleachers
- My Place or Yours
- Unlimited Salad and Breadsticks
- Tiny House for Big Ideas
- This Used To Be a Forest
Groupon HQ has an incredible number (100) of meeting rooms in its building, so good naming was crucial for easy orientation among them. The names emerged from employee suggestions, but no one knows the origin of some of them.
Mirka Pastierová
Mirka’s academic background is in cognitive science. She has published more than 60 articles in magazines, journals, book chapters and more. Mirka speaks at naming and branding at conferences and lectures at workshops aimed toward entrepreneurs and the start-up community.