Our unique approach is based on Frameworks developed over 300+ projects. Based on evidence and tested by international markets

aproach

BIG NAME THEORY FRAMEWORK
Tested with 200+ Names created
GOGLOBAL Framework
Making sure that your brand will be ready to expand anywhere in the World
BRAND STREET
In the era of 2-seconds attention, one of the most important thing is to stand out on your brand street
Tribe
Brand strategy approach for smaller brands to accelarate their growth
- ness
Ultimate brand strategy approach ensuring stronger relative differentiation
Lighthouse
In the era where just a logo is not enough, our brands use the power of brand lighthouse

services

Brand Strategy
Competitive analysis. Data-driven strategy. Opportunities Discovery. Long-term action plan
Brand Messaging and Positioning
Developing consistent guidelines for positioning, claim, values, tone of voice and messaging
Naming and Brand Architecture
Creating company and product brand names ready to be trademarked globally. With all available domains. Sub-brand technology Names. Brand Architecture workshops.
Brand Identity Design
Creating visual elements such as logos, color palettes, and typography that represent the brand's identity and appeal to the target audience. Distinctive. Consistent. Ready to support your business growth.
Brand Guidelines and templates
All you need to properly manage your brand. Save production time with our unique brand applications template
Package design
Developing and designing packag design concepts with disctinctive brand codes ensuring faster brand recognition online and in-store
UX/UI Design
Focusing on the overall look, functionality, and layout of digital products to ensure a positive user experience and brand consistency
Website and Mobile App Development
Development of user-friendly and visually appealing digital platforms that align with the brand's identity and enhance user experience.

by the numbers

12+
Years of Experience
You will benefit from our 12+ years of experience in building brands and 20+ experience in developing marketing campaigns and communication strategies
300+
Projects Done
We already have helped more than 300 Founders and Marketing directors to build or fix their brands
2
Offices
HQ in the central Europe, operating globally.
The team
We are a team of experts specializing in brand creation that fuels business growth
Michal was chosen as one of New Europe's 100 most innovative people by Google and the Financial Times. With over 200 creative awards, he is one of the most acclaimed advertising and branding creators in Central Europe. He created one of the most effective campaigns in Europe and was rewarded with Gold Euro Effie. Michal is also a winner of the Cyber Young Lion Award from Cannes Lions.
Michal Pastier
Co-Founder & Creative Director
Mirka is the co-founder and co-owner of the branding studio GoBigname. Her background is in cognitive science and marketing. She has been interested in branding for more than 10 years and has also worked in academia, where she focused on research, wrote more than 60 publications and gave lectures. She is passionate about art, but also classic cars and rallies.
Mirka Pastierova
Co-Founder & Co-Owner
Rudo is a graphic designer, calligrapher and type-lover. His glass craftwork, the many calligraphic workshops he has organised and the rich experience he has gained in typography and graphic design have shaped Rudolf’s skills to make them multidisciplinary.
Rudolf Letko
Head of Design & Co-Owner
Tomas is an entrepreneur, educator, keynote speaker, and branding expert who helps founders fix their brands and scale internationally. His work earned him a spot on the Forbes 30 Under 30 list. Tomas has been sharing his knowledge through masterclasses and keynotes for organizations and companies all over Europe. He’s worked with the Swiss Government and was part of the Google Certified Trainers program.
Tomas Petrek
CEO & Co-Owner
Jennifer has a strong international marketing experience in Europe, North America and Asia. She is an entrepreneur in the Swiss market, and her local knowledge, previous experience in both agencies and corporations across the world, brings to our Swiss clients strong local support, helping them achieve their business targets and grow globally.
Jennifer Herod
Managing Director
Nikola has a Master’s degree in translation and interpretation. She has worked for multiple international companies and brands, helping them prosper on a creative and linguistic level. Experienced in copywriting, creative translation, and project management, she manages our projects and works with our team to help our clients reach their dream to go global.
Nikola Toth
Project Manager
A visual & brand designer focusing on identities, digital design and motion graphics, often complementing each of those areas with creative coded elements. He loves to experiment and strives to find creative solutions beyond the ordinary, while creating brands that are eye catching and most importantly authentic. In his free time he likes to produce electronic music in different genres, go skateboarding or ride his old motorbike.
Marco Dvorak
Senior Brand Designer
Lucia is a designer focused on digital experiences, creating captivating websites and apps. Having a background in Product Design for SaaS, she loves to experiment and find balance between expressive branding and functional UX.
Lucia Dutkova
Digital & Brand Designer
Keisi is a brand designer and illustrator, bringing a bold and dynamic approach to every project. Having an artistic background, her work often reflects her love for color, movement, and the balance between playfulness and professionalism. Her experience includes branding, visual communication and packaging design. Beyond design, she is a passionate musician and drummer, finding inspiration in rhythm and collaboration, which deeply influences her creative process.
Keisi Katiaj
Senior Brand Designer
Juraj is an account manager ever since, he’s been creating documentation and content that enhance a company's effectiveness. He educates his customers to help them understand more complex ideas and to grow their businesses. Juraj works with non-profit organisations as a filmmaker which has an impact on society.
Juraj Padych
Project Manager
Andrea is our big names crafter. Having lived in multiple countries and learned several languages, she developed a a deep appreciation for linguistics and the art of wordplay. When she’s not working on brand identities, Andrea can be found behind the camera, capturing the world through her lens.
Andrea Cabajova
Brand Name Creator
Ondro is a brand designer with a strong interest in bold, timeless brand marks, especially those in the heavy industries – collecting dozens of zines and books filled with visuals in this style. He enjoys a systematic approach to projects and keeps his files organized, unlike his desk. His first experience with design was at 14 when he discovered Photoshop CS3 on his father’s computer, maybe he would have ended up a successful lawyer if he had stumbled upon slov-lex instead. We'll never know.
Ondrej Carnogursky
Senior Brand Designer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Samuel Miec
Brand Designer
Our Clients
We support Founders and Marketers across Startups, Scale-ups, Family Businesses, and Corporates