Gardeon

Visual identity redesign and unique fluent device creation for Gardeon's expansion to the DACH region.

Test

Our new fluent device became the main element of the entire brand evolution. Thanks to the mascot, Gardeon, and its innovative products will always be one step ahead of its competition, whose solutions are often conventional and old-school.

The unique and dominant visualisation of the mascot's head is derived directly from the brand's logo and is able to convey emotions and react to changes in its environment by moving its eyes, eyebrows, or mouth. As a result, there are countless options for interactions with potential customers in both online and offline formats.

a culturally neutral mascot, ensuring seamless foreign expansion.
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