Cruiser Aircraft

GoBigname® fulfilled the need of a light-sport aircraft manufacturer: preserve the brand heritage and unify the brand identity for usage on aircraft and in catalogues, physical showrooms, and the digital ecosystem. The new unique brand codes (symbol, colour, font) refer to the 80-years-long craftsmanship tradition of aircraft manufacturing in the Czech Republic, shifting it to the modern era across all communication channels. The Ruby Chrome emblem was inspired by the Czech crystal and works in 3D both on the aircrafts and in the online environment. It also introduces the new ruby ​​colour which highlights the plane manufacturer's uniqueness and attention to detail and makes the brand communication visually consistent.