BACK

HUBHUB

HB Reavis’ HUBHUB has gradually transformed from a co-working space to an ecosystem for both new and growing businesses, therefore it needed an identity that would work globally.

CO-WORKING Space

the age of Two-seconds-long attention spans

Designing just a logo is no longer enough because no one would be able to recognise it on social networks while flying over newsfeeds. Thus, a pattern that is easy to remember became the symbol for recognising the HUBHUB brand, linking communication together thanks to the variety of background spaces available for many types of content.

from social media to physical space

The choice of colour combinations takes into account the focus on a progressive target group and the use of materials in common HUBHUB spaces. The basic colour palette is complemented by a shadow hue that acts as an interlayer and produces a complex visual identity that is modern and variable.

NAME THAT IMPROVED BUSINESS MODEL

The pattern of symbols originates directly from the HUBHUB logotype. The random arrangement of individual symbols within the proportional network and the subsequent rotation creates a unique image system adaptable to different forms of use that range from the decorating of rooms to the branding of clothing.

Improved brand recognition And visibility

“No investment is more important than a business’s visual identity. The brand is what sells you and your product. In the tangle of many brands and visuals, HUBHUB is indispensable. GoBigname makes working with our logo and unique pattern a joy for every graphic artist, agency, and especially for us as one team.”

Dominik Ilek

Community Marketing Manager, HubHub