HUBHUB
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HB Reavis’ HUBHUB has gradually transformed from a co-working space to an ecosystem for both new and growing businesses, therefore it needed an identity that would work globally.
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In the age of two-seconds-long attention spans, designing just a logo is no longer enough because no one would be able to recognise it on social networks while flying over newsfeeds. Thus, a pattern that is easy to remember became the symbol for recognising the HUBHUB brand, linking communication together thanks to the variety of background spaces available for many types of content.
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