Muziker

Rising brand awareness through a new multi-character

Muziker is an e-commerce selling over 7800 brands in 31 countries. Their main focus is selling products related to free time activities. Their problem was a lack of consistent communication and distinctiveness.

During the research phase of the project, we discovered that Muziker looked almost identical to the competition. They were using similar colours and brand assets. As a result, Muziker ended up helping their competition.

To make Muziker truly distinctive within their category, we introduced a brand colour unique to the segment and a multi-character that connects all pieces of communication together.