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BBG employs more than 700 people on three continents and has a great potential for further growth. The biggest challenge for GoBigname® was to create the company’s visual culture which then helps to accelerate employer branding. One company and one visual language worldwide. Thanks to the customised font, a uniform platform was created that interconnects the activities of this brand in a wide communication spectrum from merchandising to the actual communication of the company with a potential client or employee.