Rezztek

The newly coined word Rezztek® is a combination of the word resin, which is part of the material, and a capital Z from Zdeno Chára’s nickname Big Z. The name from GoBigname® workshop semantically and visually promotes the very joining of two Zs into a unique symbol. Customised graphic labelling and reference to Zdeno Chára help Rezztek® sell to those who want better control of the puck and faster and more accurate shots. One of the most important tasks for GoBigname® was to prepare the brand’s visuals in a way that would capture the international hockey market and promote it in the US as much as possible. The media base for the Rezztek® symbol are photos of players in action or on the bench.